About Us

The Pretty Dress Company is the main representative for the high fashion designer label So Couture. If you have not yet been acquainted with So Couture, let me introduce you to a label you will never want to forget!

Born in the historic yet humble town of Gravesend in Kent, So Couture set out to create dresses that fit, flatter and flaunt! With fashion evolving daily and pushing the boundaries of comfort and affordability, a need for creations that are simple, comfortable and affordable yet always striking was welcomed with open arms.

So Couture offers a wide range of dresses to suit every size and shape of the female figure as well as capturing and enhancing your personal style. Inspired by the glamorous females of the 1940′s and 1950′s period, our dresses take you back to a feeling of true show stopping femininity and confidence. Tailoring is key in our designs and our dresses have just the right cuts to hold you in, push you up and hug your curves in all the right places!

With all of this on offer it is no wonder that our fan base is continually growing. Rockabilly singer Imelda May can be spotted in our Limited Edition Barcelona Hourglass dress, Daybreaks Kate Garraway is a big fan of our Limited Edition Seville Hourglass and The Only Way Is Essex star Amy Childs can be seen flaunting her curves in nearly every design, including the Three Quarter Sleeved Hourglass, the Belgravia and the Melrose!

Feel free to take a look through our catalogue to experience what everyone is talking about! With a dress to suit every occasion from work wear to weddings, dinner dates to dances or just a girly night out, you won’t be disappointed!

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